Press kit
Brand assets, taglines, and rules
For bloggers, journalists, partners, and content creators writing about PoolAssist. Everything below is approved for editorial use. For licensing or partnership inquiries email [email protected].
Quick facts
- Product name
- PoolAssist (one word)
- Category
- AI pool chemistry assistant · Web + PWA
- Operated by
- Fullhouse Asset Management LLC (Los Angeles, CA)
- Affiliated with
- HiredLocalPros (vetted CSLB pro directory)
- AI provider
- Anthropic Claude Haiku 4.5
- Pricing
- Free · 5/day anon · 30/day with free account
- Launch
- 2026 · web first, native iOS/Android coming
- Primary URL
pool.hiredlocalpros.com- Press contact
- [email protected]
Logo & icon files
Direct download links — right-click → Save As, or just click for inline view. All assets are licensed for editorial / review use without prior approval.
Primary logo
Blue gradient square with 4 white wave lines. Square aspect ratio, works on light and dark backgrounds.
Brand colors
Approved taglines
Use any of these verbatim, or shorten/extend within reason. Three length options for different formats (Twitter / meta description / press release).
Short (140 chars)
140 charsPoolAssist — free AI pool chemistry assistant. Photo your test strip, get exact dosing in seconds. By the team behind HiredLocalPros.
Medium (280 chars)
264 charsPoolAssist is a free AI pool chemistry assistant for residential pool owners. Photo any standard test strip and get exact dosing — calibrated to your pool size, season, and 30-day history. When chemistry exceeds DIY, it connects you to a vetted local pro.
Long (500 chars)
510 charsPoolAssist is a free AI pool chemistry assistant built for residential pool owners. Photo any standard test strip (AquaChek, Taylor, HTH, Clorox) and get exact dosing in seconds — math is linear-scaled to your pool's gallons and verified against Trouble Free Pool / Taylor formulas. The AI factors in your pool's last 30 days of readings to spot patterns like CYA degradation that single-shot calculators miss. When chemistry exceeds DIY scope, the app routes you to a vetted local pool pro on HiredLocalPros.
Standard product description
For longer-form articles, reviews, or press releases. Edit for voice / length as needed; please don’t change technical specifics (formula sources, model name, escalation logic).
PoolAssist is a free AI pool chemistry assistant developed by Fullhouse Asset Management LLC, the team behind HiredLocalPros — a vetted directory of CSLB-licensed pool, electrical, and home-service pros across California. Users photo any standard residential test strip (AquaChek, Taylor pad strip, HTH, Clorox, La Motte) and the AI extracts pH, free chlorine, total chlorine, total alkalinity, cyanuric acid, and calcium hardness. It then writes exact dosing scaled to the user's pool gallons, season, and 30-day chemistry history. All dosing math is sourced from the Trouble Free Pool / Taylor / Pentair / Hayward standard formulas. A post-AI math verification layer re-checks every dose against an 18-formula table — flags or corrects anything off by >15% before the user sees it. The AI is built on Anthropic Claude Haiku 4.5, with photo quality pre-checks running client-side to avoid wasted vision tokens on blurry shots. When the AI detects safety concerns (gas leaks, electrical near water, structural cracks), persistent failure (algae returning after 3 SLAM attempts), or chemistry beyond DIY scope (mustard algae, metal staining, extreme imbalance), it escalates and routes the user to a vetted local pro via HiredLocalPros — same standards, real licenses, in their ZIP. PoolAssist is free for the first 5 queries/day without an account, 30/day with a free account. No ads, no third-party trackers, no data sold. Photos are sent to Anthropic for analysis and not persisted by PoolAssist; only the AI's text response is stored in user history. Available as a web app + installable PWA on iOS / Android (App Store / Play Store launches planned).
Brand mention rules
Do
- Use the name as one word: PoolAssist
- Refer to it as an AI pool chemistry assistant or AI pool app
- Mention HiredLocalPros (parent team) when relevant
- Mention Anthropic Claude as the underlying AI when relevant to the story
- Use the official logo above the App Store / Play Store badges
Don’t
- ×Don't write Pool Assist (two words), pool-assist (hyphenated), or PoolAsist (typo)
- ×Don't claim PoolAssist is a substitute for a licensed pool inspection
- ×Don't claim it's the only AI pool tool — there are others
- ×Don't redraw, recolor, or distort the logo. Pad rather than crop on dark backgrounds.
- ×Don't imply Anthropic, HiredLocalPros, or Fullhouse Asset endorses any third-party product
Trademark & legal
- PoolAssist™ is a trademark of Fullhouse Asset Management LLC, application pending.
- HiredLocalPros® is a registered service mark of the same parent company.
- Claude is a trademark of Anthropic. PoolAssist uses the Claude API and is not endorsed by or affiliated with Anthropic.
- All other product names referenced (AquaChek, Taylor, HTH, Clorox, Trouble Free Pool, Pentair, Hayward) are trademarks of their respective owners.
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